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Ophthalmology Patient Portal and Online Communication Editorial

Look Beyond the "Minimal Use" of Meaningful Use and Don't Forget the Portal

View Prior Editorials
October 1, 2010

Don't Lose the Forrest for the Trees

Unless you've spent the last two years on Mars, you've likely heard your fill about Meaningful Use. This likely has included multiple PowerPoint slides showing core and menu set objectives and measurements for 2011. For those who actually have been out of the loop, suffice it to say that Meaningful Use is a set of requirements necessary to qualify for the incentive payments outlined in the HITECH provisions of the 2009 federal stimulus bill (ARRA). My word of advice on the topic--don't lose sight of the forest for the trees. There is a tremendous business opportunity to be realized here by thinking beyond the minimal use of these powerful tools including a patient portal.

The Devil is in the Details

The HITECH Act has a very grand vision of digitally connecting all of the US healthcare providers. The potential benefits are enormous. As with

 Paul C. Seel, MD, MBA
 Vice President & Medical
 Director
 
 Sophrona Solutions
 Minneapolis, MN

most grand visions however, the devil is in the details. Meaningful Use basically requires that practice data systems such as EMR's and patient portals are not merely installed, but actually used. The rub - creating objectives and measurements that are applicable to all types of providers. A lot is at stake with the incentive payments for 2011 through 2015, however these payments pale in the light of benefits possible from fully utilizing the available information technology (IT) applications.

Profitable Business Applications

Although a rational approach might be to just get 'er done, meet the "minimal use" of Meaningful Use and leave the grand vision for another day. Doing so may qualify for the incentive payments, yet leave a lot on the table. Using these powerful IT tools can create profitable business efficiencies. To explain, I've added a fourth column to the abbreviated chart summarizing Meaningful Use. In the highlighted column are business opportunities that result from going beyond "minimal use". These IT applications create the opportunity for double barreled improvements to the bottom line on both the expense and revenue sides that will continue well beyond 2015.

The attached chart is self-explanatory, but let’s elaborate on two of the business opportunities. The first deals specifically with the exchange of information with other providers. The second involves access to health information and engaging patients and families in their healthcare, spanning multiple objectives.

The "minimal use" for improving care coordination calls for a single test exchanging information to another provider. The business opportunity comes from creating a network of referring physicians and optometrists to securely share necessary information, coordinating care and co-management. This would enhance all aspects of the referral care cycle, from booking the appointment, to transferring information pre and post appointment to coordinating co management. Being able to efficiently manage these information flows through a referral portal reduces costs and improves care. The dividends from happy patients, happy referring physicians and improved care can be huge.

Creating a Dialogue

Engaging patients and families in their health care calls for efficient access to information. This can be accomplished by establishing a portal based dialogue with patients enabling a full seven of the fifteen core set and four of the ten menu objectives of Meaningful Use. But why stop there? Why not expand both the scope and scale and go beyond the "minimal use" of Meaningful Use, driving all routine patient communication to a patient portal? If you haven't noticed, the financial services industry has just about completed the transition to secure portal based communication and self service. In addition to satisfying the core and menu objectives, establishing communication over the portal opens the door for secure messaging, on-line appointment booking and receiving statements and paying bills. Lastly, making all of this functionality available leverages the practice's web site increasing traffic and the availability of a cornucopia of other informational links.

So over the next year, whenever the subject of Meaningful Use comes up, think through the potential business opportunities as you ponder how to meet the objectives for the incentive payments.


Meaningful Use with a Patient Portal

Objective Type Stage 1 Measure Business Opportunity Using a Patient Portal
Record demographics as structured data Core > 50% of patients of the EP with demographics entered as structured data Use a patient portal to enable patient self entry of all demographics and medical history reducing data entry costs and clerical errors.
Provide patients with an electronic copy of their health information upon request.  Core Core > 50% of all patients of the EP who request an electronic copy of their health information are provided it within 3 business days. Use a patient portal to enable patients to securely request and receive requested information reducing clerical costs and postage.
Provide clinical summaries for patients for each office visit. Core Clinical summaries provided to patients for > 50% of all office visits within 3 business days Use a patient portal to securely send patients electronic copies of their office visit summaries. Allow adult caregivers secure access to improve care of elderly parents, reduce time and effort coordinating care.
Provide key clinical information among providers of care electronically. Core Perform at least one test of certified EHR technology's capacity to electronically exchange key clinical information Establish a Referral Portal for referring optometrists and physicians to coordinate all aspects of the referral cycle: appointment booking, pre and post appointment information exchange and co management.
Maintain up-to-date problem list of current and active diagnoses. Core > 80% of patients have a current problem list Use a patient portal to enable patients to update to their medical histories avoiding errors by engaging patients in the process.
Maintain an active medication list. Core >80% of patients have a current medication list Use the patient portal to reconcile medication list when the patient is able to access their medications at home to improve accuracy.
Record smoking status of patients >13 years of age Core >50% of patients have their smoking status recorded. Use the patient portal to enable patient self entry of smoking status.
Send reminders to patients for preventive/ follow up care. Menu > 20% receive an appropriate reminder. Use a patient portal to send all patients an appointment reminder reducing staff time and postage costs.
 
Provide patients with electronic access to their health information within four business days of the information being available. Menu >10% of all patients provided electronic access to their health information subject to the EP’s discretion. Use a patient portal to allow access to pull up their current health information along with any clinic office visit summary.
 
Identify and provide appropriate patient-specific education materials. Menu >10% of are provided patient-specific educational resources. Use a patient portal to create a dialogue sending condition specific educational material based on the demographic and medical information.
 
Provide a summary of care for patients transitioning to another provider or care setting. Menu >50% of transitions of care and referrals have summaries provided. Use Referral Portal to initiate sending data to the referring doctor or specialist who has been added to your secure sharing network.
 

Sources: http://www.ofr.gov/OFRUpload/OFRData/2010-17207_PI.pdf

Paul C. Seel, MD, MBA
Vice President & Medical Director
Sophrona Solutions
Email: pseel@sophrona.com 


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