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| Sophrona Solutions, Inc. |
| 965 Highway 169 N. |
| Suite 300 |
| Minneapolis, MN 55441 |
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| tel. 800.608.6017 |
| fax. 612.643.3555 |
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“Sage Portal is an effective way of having our patients do a portion of
the work of ordering their contacts - kind of like having
airline customers print their own boarding passes.”
- Rhondi Meuisi, MD
Dispensing contact lenses online is easy with Sage Portal.
While allowing your patients to re-order contacts from your
website improves customer service and attracts new
patients, it also will reduce your phone call volume.
Our contact lenses ordering software allows patients to order their
contact lenses directly from your website, paying for them and
designating a shipping address, even while your office is closed or the phone lines are
busy. At the same time, your contact lens staff still
is involved in reviewing the chart and in processing the order
as you do today.
Better patient care, Better retention, Greater revenue
“With increased convenience for patients and for us, now we can
better manage our workflow and respond to contact lens orders on
our time rather than being interrupted in the middle of other
tasks.”
Lana Castle, Office Manager and Surgical Coordinator
Edina Eye Clinic, PA
How does it Work?
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What is the Business Case?
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- Pay online
- Around the clock
- No phone hassles
- Ship to home
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- Increased patient retention
- Better service
- Same convenience as 1800Contacts
- Frees phone lines
- Improve office flow. Reduce: card swiping, unpacking
boxes, and pick-up traffic.
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Business Case for Selling Lens Online
- Lifetime value of a vision patient: $20,000
- Annual value of contact lens patient: $150-300
- Percent of patients lost who purchase contact lens outside
your clinic: 50%
- 74% of surveyed patients said they would like to order their lens from their doctor online
- 73% of Americans are online
Your Analysis
To understand how important it is to keep every single contact lens patient, consider the following.
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Retention - How many prescriptions do you verify per week for internet
retailers?
This is the total number of existing patients at risk of
switching to their local neighborhood optometrist. Half of
these are likely to leave your practice as their relationship
with your clinic becomes less important. You lose revenue
when they are ready for a refractive procedure or the following
year's eye exam but are no longer your patient. |
Patient Retention:
A lens patient is worth far more than just the lens they buy.
- annual exam
- eventual refractive and other procedures
- referrals to friends &
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Office
Efficiency
- How much time do you spend unpacking orders for patient
pick-up and swiping credit cards for payment?
When patients order online and request lenses be shipped to
their home your office has an extraordinarily easy job placing
the order with your distributor who can send the lenses directly
to the patient. There is no phone tag, you have all of the
information you need, and the lenses are already paid for.
Orders shipped to the patient's home directly by the
distributor eliminates your need to unpack boxes, card swiping,
and congestion in your office due to lenses pick-up. |
Compete with 1800Contacts
Provide same convenient alternative to 1800 contacts and
other purely online retail outlets.
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Care Philosophy and Word of Mouth - Every eye care
professional knows that happy patients tell their friends and
family about you. Despite all your marketing efforts, many
if not most of your new patients still come to you through word
of mouth referrals from a friend or relative. Allowing
patients to order their contact lenses from you around the clock
without hassle is another way to improve the patient experience
and to increase word of mouth referrals. |
Increase word of mouth referrals
Patient perception of quality has been shown to increase
significantly when a patient portal is present. |
How does it work?
Patient Places Lens Order
- Quick and secure registration & login.
- Patients can order with or without knowing their lens name.
- Lens finder tool helps patient identify lens name.
- Patient specifies number of boxes for each eye.
- Patients select shipping address or pick-up location.
- Credit card is automatically charged and funds paid within 24 hours.
Contact Lens Department Views & Responds to Order
- Orders immediately visible to office staff from within secure
Sage Office Portal
- Email reminders for expiring prescriptions.
- Commission tracking
Order Tracking
- Patient may view order history and status
- Confirmation email notifications with anticipated delivery date
Management Reporting
- Performance reports show how effectively contact
lens department staff is meeting patient expected
response times.
- Patient adoption reports show how effectively
communication campaigns and staff are at educating patients.
“We wanted the ability to view and respond to patient
communication quickly and easily. These are all basic features
of Sophrona’s Sage Office Portal.”
- Lana Castle, Office Manager and Surgical
Coordinator
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Reinforce your clinic brand
Customized to match your clinic brand for a
seamless patient
experience.
Rapid low cost implementation
Available even if without a web site
HIPAA Secure
- Encrypted data
- Patient pwd login
- Unique staff user ids
- Staff access auditing
Unique Features
- Patient Adoption Drivers
- Automated card processing
- Cross marketing
- Management reporting
- Post verification charge capture
- Lens finder
- Automated reminders
- Usability engineered
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To request more information,
Contact Us
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