Ophthalmology practices with an optical dispensary have a new tool to increase sales.  As a Medicare cut looms, ophthalmologists who have an optical dispensary are in a unique position to maintain and grow practice and personal income by increasing optical sales. 

Using Sage Portal, patients who register online ahead of an appointment answer a variety of life-style questions that assess optical needs.  For example, they indicate how old their current prescription is and what they like most and least about their spectacles. 

Sage Portal captures this information and makes it available to optical staff ahead of patient visits.  When the patient arrives, staff interacts with a much better sense of what the patient needs.  Additionally, cost effective and personalized marketing messages can be easily be sent to patients ahead of sun glasses sales, trunk shows, and other optical promotional events.

"While digital surfacing is the most exciting new technology in spectacle lens design in a decade, for private Ophthalmology practices Sophrona's Sage Portal is the most significant new business tool for enhancing optical sales and meeting patient's optical needs in a decade."
-Robert C. Campbell MD, Editor-in-Chief, Refractive Eyecare for Ophthalmologists

At the AAO 2007 Academy meeting, Dr. Robert C. Campbell discussed strategies for successful optical dispensing in an ophthalmology practice.  Among other things, he comments on the value of patient portals in gathering patient needs information ahead of an appointment.  View the video.

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