Boost Optical Sales
Ophthalmology practices with an optical dispensary have a new
tool to increase sales. As a Medicare cut looms,
ophthalmologists who have an optical dispensary are in a unique
position to maintain and grow practice and personal income by
increasing optical sales.
Using Sage Portal, patients who register online ahead of an appointment answer a
variety of life-style questions that assess optical needs.
For example, they indicate how old their current prescription is
and what they like most and least about their spectacles.
Sage Portal captures this information and makes it available
to optical staff ahead of patient visits. When the patient
arrives, staff interacts with a much better sense of what the
patient needs. Additionally, cost effective and
personalized marketing messages can be easily be sent to
patients ahead of sun glasses sales, trunk shows, and other
optical promotional events.
"While digital surfacing is the most exciting new technology in spectacle lens design in a decade,
for private Ophthalmology practices Sophrona's Sage Portal is the most significant new business tool for enhancing optical sales and meeting patient's optical needs in a decade."
-Robert C. Campbell MD,
Editor-in-Chief,
Refractive Eyecare for Ophthalmologists
At the AAO 2007 Academy meeting, Dr. Robert C. Campbell
discussed strategies for successful optical dispensing in an
ophthalmology practice. Among other things, he comments on
the value of patient portals in gathering patient needs
information ahead of an appointment.
View the video.
More about
Sage Portal
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