Ophthalmology Website Services
Design, Development, Hosting, Maintenance, and Analytics
We can help whether you are pursuing a full portal for your patients, want to
provide bill payment functionality alone, or just want to get started
with your first web site. Our focus on building long term
relationships with our customers means that we endeavor to develop
patient communication and marketing plans that span years.
Patients first need to be able to access information about
you before they begin communicating with you. In all cases
we want to be your partner.
Read one physician's analysis of the importance of his website.
Sophrona Website Solution
Our web site solution is meant to provide critical
information about your practice or clinic to your patients -
your services, who you are, how you can be contacted, hours of
location etc. We present the information with professional
design and graphics while using a simple organized approach to the creation of your site.
We combine aesthetic appeal with ease of use in designing your
website so as to convert as many site visitors into new patients
as possible.
Our focus on patient ease of use comes from our extensive
understanding of internet user aptitudes and expertise in the
field of system usability and user experience. |
Create a brand for your clinic
Rapid and low cost installation
Flexible pricing options
Educational content written and
maintained by physicians A
frustrated website visitor does not become a customer (patient). They look elsewhere. |
Website Customization
We are able to assist you with whatever customization you need - this
may be use of in-house custom graphics or taking direction from a
marketing firm you have retained.
Website Hosting
We can host your site and email service from our secure,
high-reliability data center. Email is available to you in your
office, or from anywhere using internet mail. We are
focused on reliable and very rapid human support and service.
Make sure you are getting this with your website.Website Analytics
Once you site has been established, it is important to measure its
effectiveness over time. We work with you to determine specific
objectives for your website and periodically assess your site's traffic
patterns. Understanding where patients are looking, how much time
they spend reading content, the sequence of page views, and knowing site
entry and exit points are all critical to maximizing your site's
effectiveness. Sophrona will work with you to set website
objectives and measurements. We will equip you with reporting
tools, help you understand your site's traffic patterns, and make
recommendations on how to modify the site to lead to even more new
patient conversions.
Implementing Website Analytics
To implement website analytics we first need to have access to your
website. We will create an account for you so that you may access
reports and do your own ad-hoc analysis if interested. We make
small changes to each website file so as to make sure we can track how
it is accessed. We then will conduct a training session to help
you read reports. Beyond implementation, you will need to select
one of the below service options that best meets your needs.
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Basic Access |
Consulting Access |
Premium Analysis |
- Client has login access to analytics tool and reports.
- Client performs own analysis and research.
- Limited to online help and email support.
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- Client has login access to analytics tool and
reports.
- Client performs own analysis and research.
- Monthly client status call with Sophrona to
jointly review site performance and opportunities for
improvement.
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- Client has login access to analytics tool and
reports.
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Monthly client status call with Sophrona to review
site performance.
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Sophrona conducts quarterly in-depth site
performance analysis (2-4hrs) and provides client with specific
improvement recommendations.
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To request more information,
Contact Us
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